Video marketing is now considered as the most important part of marketing strategy for any small, medium or large sized businesses. It allows you to include videos within your ad strategies, emails, and websites that will generate more traffic, engage users, and increase revenue. And when it comes to marketing and promoting your small business, Youtube channel will have exceptional value for marketers. Youtube marketing helps the video marketing agency to grow their audience as well as a pipeline of potential customers.
Youtube Marketing Channel
YouTube is the rapidly growing video marketing platform and an important asset for any businesses in the World. In fact, YouTube is not just a video platform where you can share your video messages but also a search engine where you can use keywords, descriptions, and titles to increase your website traffic and views.
YouTube is the 2nd largest search engines that get the second largest amount of traffic, next to Google. More than 500 million hours of videos are watched on YouTube every day, and keyword searches related to "how to" on YouTube grew 80% between the years 2016-17.
Like Google and Facebook, YouTube also is a platform that can provide robust analytics, show the number of video subscribers, click-through rates, and breakdowns of demographics from age, gender, the devices they use, etc.
While Snapchat and Instagram have the attention graph particularly for the young audience. In Facebook and Twitter, the majority of adults spend their time on the Internet while YouTube reaches across ages, cultures, and demographics. Every minute, over 100 hours of videos, are uploaded to YouTube, and with numerous top grossing videos, it’s hard to beat the popularity of YouTube’s highest grosser.
Benefits of marketing on YouTube:
• Builds trust and credibility
• Establishes authority in your industry
• Builds company's brands
• Connects and engages more customers
• Provides more information
• Evaluates your services and products
• Targets more viewers
• Increases your CTR, conversions, and shares
YouTube Marketing Strategy
The fact about YouTube Marketing is that it makes your brand visually engaging. If you plan the right strategy, it can take your brand to the next level. You will also increase your click-through-rate (CTR), conversions, and shares with YouTube’s unique experience and features.
Here are Six effective ways to boost your YouTube marketing strategy:-
- Find the right targeted audience
Searching for the right targeted audiences will help you create videos according to their needs or interests that will generate conversions, shares, and subscribers. There are two ways to find your targeted audience -
• Keyword Research: - Doing proper keyword research will help you target the audience to find your video. There are various tools to perform keyword research, or you can use the YouTube search bar for related keyword searches. Always use a long-tail keyword for best results.
• Video Research: -Analyze the types of videos that maximize the YouTube results page. You can check the videos social engagement (likes, shares or comments), length, description, etc. This also helps to point out the right audience.
- Produce a great Youtube video content
Create a content plan that can deliver solutions, meets brand goals and engages your audience. You can come up with video content ideas by going through Quora and other social media sites, doing surveys, webinars, etc.
You can plan for creating contents for your audiences:
• Help content: - You can plan for creating help contents by knowing about your audience’s behavior for a particular brand. You can create help tutorials, how to, customer service, etc.
• Hub content: - These types of contents are meant to entertain and engage your audience. It is your regularly scheduled content that aims at specific interests of your targeted audience.
• Hero content: - Hero content can be a blog, article, or video that attracts numerous visitors and takes a lot of time and effort. You can create content for an event, launch a product, etc., to reach your targeted audiences.
- Implement SEO
Creating consistent, helpful, short, live video content will be most engaging in YouTube marketing platform. Uploading and marketing your videos can help give your content visibility in both YouTube and Google search.
• Optimize your videos: - Optimizing your video content will help rank your videos in both Google and YouTube. Enter the tags from competing videos and use low competition keywords. Write your video title and description using key phrases.
• Make use of annotations: - Annotations act as a call to action on your video content.You can use internal links in annotations that help the user’s link to subscribe page, channel page, watch more videos, add a comment and more.
• Upload high-quality videos: - Uploading high-quality videos on YouTube keeps your users engaged and happy. You can upload short videos (minimum 1-2 minutes or max 10 minutes) with a powerful message. You can also break-up the videos and upload them if you have something important to say.
- Create YouTube Playlists
YouTube playlists help the users easily find and share your videos. It allows your viewers to watch more of your videos in a single sitting. You can easily create, add, edit and share the playlist with anyone.
• Create your playlist: - You can go to my videos page and select playlists by signing to your account. Enter title, description, and tags for your playlist and fill in the information, and save your playlist.
• Add videos: - After creating a playlist, you can add as many videos as you would like. Click on the playlists from the list on my videos page, upload, preview and add the videos.
• Edit your playlist: - On my videos page, you can change the sequence of videos to be played on your playlists, add videos to different playlists, list in a queue, or remove the videos.
• Privacy and sharing: - Make your playlist private, public and protected as you wish. There is share option where you can share the list with other users to get maximum engagement.
- Promote your Youtube channel on various platforms
For promoting and advertising your YouTube channel, including the videos into your email newsletter, blog, email signature, and other social media accounts. Sharing the videos on your social media accounts helps to build and extend your community outside of YouTube. To cross-promote your content:
• Make your videos public: - You can promote the videos on different networks including websites, blogs, newsletters, etc. Link your YouTube channel to your website to get better search engine ranks and visibility, and increase brand awareness.
• Allow people to embed your videos: - The embed feature in YouTube allows people to take and publish your video on their website, blog, channel, etc., which helps you gain more exposure.
• YouTube ads: - Create a budget to run the ads for promoting your YouTube channel. You can use display ads, sponsored ads, bumper ads, etc., that appear while a user is watching your videos.
- Buy Youtube Subscribers
Money talks and one of its languages are buying Subscribers. While many consider this method shady, it’s undeniably been one of the most popular ways to get more views, Subscribers on YouTube and going viral. Celebrities and big companies have been known to do it, so why can’t you? To grow your fan base in organically and thereby ensure higher YouTube Subscribers, you can invest in buy YouTube subscribers. Buying Subscribers is a proven marketing methodology today with even corporate companies indulging in this from time to time. There are many reliable companies in the social media market that provide authentic real-time and genuine YouTube Subscribers. It comes at a price but is worth the effort to help your profile get better mileage and promotion.
It’s not an easy task to build a massive YouTube audience overnight but implementing the strategies above will help you get more views, subscribers, and engagement for your videos. Just focus on creating quality first whether it is content or video that will engage more people to watch your videos and you can measure the success.