The thing that surprised me the most about this project was that despite the fact that I mostly spent today in my house doing homework, I was still exposed to a rather significant amount of media. Someone can be in the same room for nearly the whole day, and yet an abundance of media can still find its way to that person no matter how isolated they may be. This is even more true nowadays, given the incredible convenience to create and distribute media yourself. Something as simple as sending a Snapchat or uploading a photo to Facebook gives you the ability to potentially spread your media to thousands of people, all as quickly as it takes to choose a filter and hit the submit button. Many popular clothing brands turn their wearers into walking billboards as many of their clothing designs have their own name incorporated somehow. At this point, hearing the study about us being exposed to 300-1500 marketing messages per day seems like a totally reasonable estimate despite the numbers being so high.