I received an email from Kate Spade last week saying that there's a surprise sale online. When I went to their website and saw the "up to 70% off" slogan, my instant thought was that it must be a lie made by the company to persuade me to buy more and spend more. This made me want to gather the data and find out whether "70% off"is a lie or not.
There are some analysis on the actual discount in sales, but I didn't find one similar to my project.
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