Process

I decided that since women's beauty was going to be my subject, I was going to use summer music videos and model photoshoots as my initial content. In my first iteration, I was simply going to have the entire music video be just a fantasy for the original story of the song and then a couple of dark images by the end. However, I found that it didn't bring out the right message and wasn't surprising enough. I then took the clips from the music video of "Best Friend" and put it in the middle of the fantasy clips. Again, the message wasn't clear and was confusing as to what was happening. Finally, I made the first half the fantasy and the second half the destruction of the fantasy.