Mark Rothko's works are famously open-ended and invite the viewer to bring meaning with their own interpretation. I plan to overlay advertisements on some of Rothko's works so that instead of interpreting, the viewer is distracted and unable to focus on any deeper meaning. These advertisements will be flashy and tacky, contrasting with Rothko's thoughtful colors and careful brushstrokes. Money could be made from this from advertising revenue and/or in galleries as a commentary on our consumerist society (ideally both, to maximize both revenue and irony).
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