Personal Reflection

I can identify the valuable elements from an existing style and apply them to a different medium without creating ambivalence. After finish editing & designing either setting or objects, I start to realize the essence of apple's design principle. Though simplicity is the primary idea in many of Apple's product, what it really explores is the beauty of pragmatism - no superfluous ornament and surplus functions. On top of that, the product is designed in a way such that it looks pleasant and is in concordance with the principle of simplicity. That's what made Apple II computer a revolutionary machine in computer history, which is the fact that Apple products have no complicated outlook nor sketchy structure that usually resulted from limited functionality. The ingenuity of the designer stands out because it takes care of both sides: simple but not sketchy, aesthetically pleasant but not complicated. When I was designing the bag, I found it difficult to keep both two standards from getting compromised by each other.