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The result was created in Microsoft Excel (for the high resolution required to maintain the readability of the small QR codes), and in an optimal setting it would be printed out on a very large scale and viewed with phones.  The QR code for Buzzfeed itself consists of 441 total squares of white and black, and a fraction of those black ones are necessary to the process of reading, and are deliberately left out of the mass QR coding of the page.  The other method of viewing is to take the file and make an incredibly high resolution image and use that as the final result, however I maintained it in Excel because of the ability for high resolution and the subtle extra feeling of order it gives as a spreadsheet program.

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