Critique

The goal is to present the nature of native advertising, and in complete honesty the ability for it to convey the message may be challenged by the large QR code itself.  Buzzfeed is not a major news source, although it does have a basis in news reporting.  Because of that it may undermine the message I want to convey.  Also, due to resolution issues, not all the QR codes are aligned perfectly.  The pixelation of the black square boundaries made it hard to align up the QR codes exactly.  And finally, not having the entire readable field covered with QR codes might not have the same scale, although completely filling it may break the original QR code as well as possibly making it harder for phones to read the individual ones.