For this project, I focused first on the "making money" aspect. A common way to make money off of viewership is through advertisement, so I decided to combine advertisement with something else. Rothko's works are a natural choice for two reasons: they are composed of rectangles, leaving a natural space to fit the advertisement in; and they are minimal, so the inserted ad will be very obvious. The "big idea" behind this project is to subvert Rothko's abstract, aesthetically pleasing works into tacky pieces with an obvious meaning: buy stuff.
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