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This video was inspired partly by the "John Cena" and "Rick Roll" memes. These memes present something that many people are familiar with and go against audience expectations, resulting in humor and oftentimes annoyance. I wanted the two elements of the video and added audio to be easily recognizable to the audience so that they weren't distracted by trying to figure out what they were looking at. The Shining is associated with Kubrick and King, two people who take their respective arts very seriously and don't typically dabble in comedy, while the Seinfeld bass is associated with a stand-up comedian turned TV actor who starred in a sitcom named after himself.

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