I drew on the memes and humor of /r/leagueoflegends. The subreddit is saturated with in-jokes and references, so most of the humor in my video derives from things my intended audience already knows. Jokes about sodium, for example, might not make sense to people not part of a certain community. I think my video is part of the discussion particular to that subreddit and engages with the media created by that specific community, which happens to be quite insular.
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