I made the product in Adobe Premier, as well as Apple iMovie.
The final project spices generic, everyday objects (Cheerios, a chair) with the psychedelic movements of the hynosis video. The effect, after watching the video, is getting the eyes to create a swirly movement effect on everyday, ordinary objects. This view is particularly jarring; the cheerios look like they're swimming in their cereal bowl, and the legs of the chair become all bendy, without even trying. The idea is to throw the viewer off balance, but not to be quite sure of why. I tried to make the transition between static and dynamic as seamless as possible, so that it was difficult to tell when you were looking at a dynamic image versus a static image.
In addition, I played around with the audio. Audio is an underrated part of making a video go viral; oftentimes, humans are more receptive to audial cues than visual cues. I played around with how different sounds could convey different ideas; I ended up with a dramatic intro, rumbling rain in the background, and a soft closing door to end the video, which is supposed to signify the end of the video, except the fact that everything is still sort of moving in your field of vision. The idea, again, was to throw you off balance without really realizing why.
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