Intention

My project proposal is to create casual clothing inspired by the vivid aesthetics of videogames - in this case Blizzard Entertainment's Overwatch - in a way that is both accurate to the character chosen and is also able to stand as it's own piece. It's a different approach to merchandise, with the possibility of providing consumers with higher quality products that tend to their desire to reflect their love of an intellectual property while also being able to wear it outside of that context. While more work is needed to produce these specialized products rather than printing out a simple logo, I believe there's a significant amount of potential in this approach to merchandising, and wanted to investigate what that shift would entail.