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Some of the earliest "generative" ideas in still modern times occur with Jackson Pollock's 'action painting', which relied solely on the pseudo-random movement of dripping or flinging paint. 

"The painting has a life of its own. I try to let it come through" - Jackson Pollock

This sentiment set the stage for using content in the form: connecting structure and material on a sentimental level to further an artist's statement.

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