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I ended up creating a slideshow of images that would be projected onto the elevator sign. Each image placed the sign into a new context so that it could be interpreted in a different manner. The backgrounds themes included trains, prison, ski lifts, and even a better version of an elevator sign. These images are below. They were created by first capturing an image of the sign, and then using this image as a background in Pixlr to generate the other backgrounds over top of it. Then, a pico projector was mounted near the sign, and the images were projected onto the sign, cycling every few minutes. Millumin was used to perfectly line up the projected images over top of the sign.