Research & Context

I looked into other commercial Apple pencil holders on the market, noting how some of them were around the pencil holders and slide in holders.

All designs are relatively small, sleek, and minimally intrusive (unlike my current hair tie fix). My research into existing products also showed me what I didn’t want in my design - the last pencil holder on the bottom right actually is embedded into the back of the case. I feel that this would interfere with my current iPad usage - I often like to lay it flat against a table for me to take notes on. 

I additionally looked into flexible printing patterns.

I took inspiration from minimalistic designs (shown below) as well.