Intention

Many people want to limit their time spent on social media, but much like the beginning of any diet you need to know how much you're actually consuming before you can figure out how what you can cut back. Since many of us don't have accurate estimates of many minutes (or hours) we spend on facebook, instagram, snapchat, etc. - I decided to create a humorous embodiment of our consumption: a chipmunk whose cheeks inflate and glow in proportion to how long you're spending on your social apps.