The thing the parents do not know right away, and the part written in the small print that no one reads is that when the children stop playing with it for more than 2 hours, the Tomagotcha not only becomes sad and makes noises, but if it's left alone long enough starts taking money out of your account. To ensure you are not loosing money someone needs to continuously play with it. It's a needy toy. The money transaction happens by taking money out of a inactive users account and giving it to an active users. Ultimately it could make you control you, make you emotionally unstable or even loose you a lot of money.