BACKGROUND RESEARCH

Step 1. Finding Signals

The first step we took is to conduct a horizon scan for signals that point to the directions of possible futures. We identified emerging technologies, industry/products trends and social changes that indicate a future where there is a high desirability and recognization of the commercial value of sharing and experiencing simulated memories through first-person point of view. The detailed analysis of these signals is described below:

The emergence of some signals such as ASMR and the Fan Fan Boyfriend TV show suggest that people love immersive experiences. Other signals such as using live voice changing programs indicate that people are fine with experiencing even an altered reality as part of their memory as long as it satisfy their needs. In addition, the invention of Voice Assistant and other AI products has brought simulated experiences to a new level: these products have completely replaced interactions with a real person, and even established emotional relations with their users. This implies that people are increasingly accepting of treating artificial content as part of their real experiences.

The commercial value of memory is demonstrated in several different forms. The popularization of VR & AR-enabled games signals the success of the commercialization of simulated experiences. Live streaming platforms monetized experiences of the individual. Facebook and other social platforms profit via providing services that allow anyone to capture and share memories. Together with a shift in consumerʼs spending preference, these signals highlight the desirability and commercial value of sharing and experiencing simulated memories through first-person point of view.