This moving facade consists of small transparent parallelograms arranged on a hexagonal grid, rotating on a central axis. It decodes black & white values of an image and translates it into a certain rotational angle. By reflecting light whilst rotating, the facade is able to project certain images onto the bridge's exterior.

By default, the facade projects most recent headlining news images (or whatever image filter the users want). But, if they desire, employees can personally interact with the installation and project any image they want from the web.