The user would be able to notice movement in the tunnel periodically without having to enter the tunnel, this draws the user towards to tunnel. Once the user enters the tunnel, they would be able to see the color and height changing, mapping areas nearby in an abstract fashion.
The 8s refresh time gives the illusion of the display constantly being in motion, creating a joyous experience for the users passing by, as well as giving some insight into the outside world, without requiring any input by the users.
From the exterior, the users would see Pittsburgh related issues rotating by default, and more interesting rotations when users indoors are interacting with the system, providing entertainment value in guessing what the subject keyword might be for a certain cycle.
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