Idea Generation

Three features from my mood board that I wanted to emphasize in my design:

1. NYC skyline
2. Sleek black brick paneling
3. COMFORT

In my thought process, nothing would make a better statement of New York than the skyline with a view of the Brooklyn Bridge. I wanted to keep the tones simple. I would only used black or white acrylic because I didn't want the color to take away from the raster detailing of the skyline. Brick patterning would become essential in the depicting the bridge. Lastly, I wanted the sleeve to have a good grip on all cups. I wanted there to be some flex in the acrylic, so that it could fit comfortably on an assortment of cups. Below are my initial sketches after receiving the cupholder prompt. The skyline sleeve is drawn under Idea #1.