Describe how you arrived out the outcome. What iterations, refinements, design decisions and changes were made?
In creating a ritual, we knew our idea needed to be an experience users would appreciate coming back to again and again, even if they only actually needed to use the object once in a blue moon. Further, we were cognizant that the process of letting go of a digital memory, under any circumstance, is unlikely to be a totally happy one. We wanted to create an experience that was cathartic while also respecting the solemnity of the actual action taking place. The germination of this idea was to digitize the release of memories into the wind, an open disposal process. We did not want to destroy memories in a quick acting, immediate process. We wanted to empower users to seek personal growth and absolution themselves with a gentle, healing method of letting go.
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