The opening screen gives you an idea of the viewing trends of the nation as a whole. It is embodied in that when people are dealing with data representation, and see a map, they understand that they may select different regions to view more specific data. Additionally, the color differentiation is used to compare the amount of TV that different states watch. Note: the darkness in color of the states is based on the average time spent watching TV per person. This should eliminate any concern of the more populous states appearing darker simply because of their population.