Process

Our design started as a tower early on, with a focus on the display of data from someone else's life, and then the reflection of looking at our data and how much is owned by companies, with the earliest concept being a pyramid that displayed information, with the lowest levels being unintentionally generated metadata, ascending into more conscious and meaningful data. Information made for or owned by a company, like a social media influencer's branded post, would be partially censored by the corporate entity's logo.

As our project developed, we chose to focus on Mark Zuckerberg, as the face of Facebook, which has had plenty of scandals relating to user's data. We essentially chose to expose Zuckerberg in the same way that Facebook users feel exposed when a breach of privacy occurs.

Our proposed experience begins with all users; interactive screens in Caltrain stations, most importantly the train station in Palo Alto, draw the public in through shocking displays of quotes. At first, the quotes question the importance of privacy, leaving the speaker nameless. By the end of the looping display, Mark Zuckerberg is labeled as the speaker and his most condescending statement is revealed, encouraging readers to visit the Tower Memorial through their instant shock and anger at the apparent carelessness concerning their digital privacy.