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On January 2019, Mark Zuckerberg announced the launch of new a Facebook feature: Build your Digital Legacy

WIRED magazine interviewed around 51 Facebook employees was evoked at the launch of this app. Thompson, the Editor-in-chief of Wired Magazine in one of his interviews mentioned, “Facebook didn't understand that platform could be misused.”

Owing to these concerns, WIRED launched an impact mission to create awareness among the general public.

The project is divided into two Phases:

1. The initial phase is a low investment plan to generate touch points at the train stations in Palo Alto. The train runs through Menlo Park where the Facebook office is located. These touch-points are interactive screens that function as a window into Mark Zuckerberg’s life. They include quotes and conversations Mark has had over public interviews and posted on Social Media with respect to Privacy of Public data.

2. The second phase is the Memorial needle which becomes a larger window of the same cause. The permanent installation geospatially ties viewers into Mark Zuckerberg's life, with the displayed information highlighting the locations where the events took place in the cityscape presented to the viewers.