Bakery Square is located in East Liberty, one of Pittsburgh's most historic neighborhoods. After having received lots of criticism for serving as an agent in the gentrification of East Liberty, Google needs a way to re-excite the public about their company, presence in East Liberty, and technologies.
In order to accomplish these goals, the revamped Bakery Square bridge will feature a projection of the daily Google Doodle, a constantly updating bright red LED band which will display the current Alphabet (GOOGL) stock trends as a moving minute-by-minute graph of price vs time, and the existing LED display (typically blues and greens) from inside the bridge (pictured) but moved up one floor, to provide more of a backdrop to the displayed Doodles.
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