Intention: 

Our intent is simple: we want to help you wake up, get out of bed, and start your day in a positive mental state. We want to change your relationship with sleep by changing your mental state when you wake up through exposure to data streams. 

This device is about our relationship with time. Often, devices interrupt us at the wrong moments. This device intervenes precisely when you need it - in the right context for the need you have in the moment. In this case, in the moment when you wake up, when you’re groggy, when you need a little nudge of your mindset to get you up (your desired behavior). This is an example of calm design. It’s about respecting the attention of the user. 

We think of this as an ‘enchanted object,’ which connects ordinary objects with a bit of technology that adds magic. Our magic is the random live counts of something that’s happening in the world, that allows the user to tie the seconds and minutes to an impact outside of themselves, and thus change their internal state. And thus, get out of bed and begin their interaction with the world.