Process

I began with recalling details of my own experience with recommendation algorithms and customized ad services. Specifically, logging into each internet service I use and compiling how my personal data are being collected and used towards or against my interest. During this process, I was not only surprised by the amount of data collected but also by data being used to create my online portrait, without my explicit knowledge nor consent. I quickly realized the scope of this issue, and the potential impacts online portraits might cause on a massive population. This led me to design an installation that aims to boost public awareness of hidden data collection and usage.