Catalog Description
Title: How They Perceive Us
Credits: Kimberlyn Cho (B.Arch ‘22), Rio Pacheco (BSECE ‘24)
Description:
A great reason behind spooky technology lies in its abstractness and intangibility. How do our devices perceive us from our day-to-day interactions? Furthermore, do our smart home devices know us better than we do?
Data analytics is a powerful tool that collects personal data from a user to infer the user’s preferences and needs. It provides users with the most personalized experience. From Spotify’s ‘discover’ feature to Netflix’s ‘recommended for you’ options, technology may know us better than ourselves. These online interactions are carried into the offline world, which is most evident in today’s generation.
How They Perceive Us is a commentary on how our devices learn, infer, and affect us through everyday human-machine interactions. This exhibit intends to utilize the discretion and vulnerability we’ve internalized with our devices to materialize a receipt of the interactions. By printing a physical representation of one’s digital profile, this experience aims to provoke the discomfort of coming face to face with the AI version of you.
By utilizing the vulnerability of a bathroom and the intimacy of looking at one’s reflection, this exhibition means to tap into one’s most unassuming and candid state. The discomfort is meant to raise suspicion about the accuracy of one’s digital profile, as well as to incite speculations on ways we passively consent to extraction, perception, and persuasion by our devices. Furthermore, we hope for the print to serve as a reflection on how our digital profile is unconsciously embodied by us physically, mentally, and emotionally in real-time.
VIDEO:
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