Stumbled onto Qualcomm's tumblr. I always find it so odd that big tech corporations, especially those that are so behind the scenes like Qualcomm, maintain such an active and well cared for web presence. I guess the goal is to make themselves more of a household name, but they work on the sort of products that mostly engineers need to be familiar with. Most of their content is original too, which suggests a lot of effort expended to appear 'relatable' to the general public. While it's definitely interesting, I have a hard time connecting with and wanting to share such clearly corporate branded content.