The following is a picture I took on Craig Street, a street I used to take rather frequently last year and one I now use every day to get to class. Despite this, I have never actually looked at this Irish Design Center before today. I could blame my ignorance on the dull colors of the sign, but the truth is that I just wasn't paying attention. It wasn't a store I would consider entering or even a sign I would remember seeing. It was just some building in the background.