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This lack of attention on my part may seem odd, but I guarantee we've all done our best to ignore some bit of media thrown our way. Who can say they haven't pressed the "Skip Ad" button on a video or muted a webpage that started trying to sell you car insurance? That practice is so prevalent, I even had to do it while learning to extract those photos of Craig Street from my phone. That Sling advertisement on the right in the picture below started playing sound and blocking out the screen with video streaming equipment while I read the page. I promptly muted my computer and searched for the well-hidden "x" that would take me back to the article. 

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