We don't want to view certain media. This doesn't stem from shoddy work on the producer's part, but on disinterest in the consumer. We want to see what we searched for. Anything else is just an annoyance. In fact, we've come to expect rewards for wasting time with media we don't like. Below, a game on my phone offers me its premium currency for viewing a two minute ad. Viewing media in a world where it is abundant has become a task.