Use of intellectual properties in other media

Location: A fighting game

Noticeable?

Yes since the game prominently features characters and settings from these outside intellectual properties

Actions Taken: Increased interest in the game due to the presence of outside IPs

Intended Effect: To increase interest in the game and have the game appeal to fans of those intellectual properties in addition to fighting game enthusiast. It also has the two-fold effect of drawing fighting game fans towards those IPs