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In the bus, there are media as well. It's also hard to see those advertisements. The reason is quite simple: those advertisements hang too high. People don't always loop up if not necessary. If a medium wants to be noticed, it must be easy enough for people to interact with. It is really hard to see those posters hanging on the top of buses, no matter how fancy those posters are made.

-4:30 p.m.

-Through a Window

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