Netflix tells me what shows I might enjoy. Spotify provides me with new songs I'll probably like every week. Pinterest features articles and images I would potentially find interesting. The Amazon home pages displays four categories of products that are all essentially the same: Related to Items You've Viewed, More Items to Consider, Inspired by Your Browsing History, and Additional Items to Explore.

Media is making itself relevant by getting to know me. I don't generally notice when media applications are selecting content to display to me - I just absorb it automatically. Even though I don't realize it, my media experience is being streamlined by algorithms and functions that predict what media I am likely to want to consume.