As I walked down Craig Street to grab dinner, I pass by this triangular billboard-like thing by 5th and Craig beside PNC Bank. I didn't notice it at first but then I realized it was "media" and double-took. My instinct was just to ignore these advertisements, like the ones by the bus stop that I don't bother looking at unless I have nothing better to do. Still, I didn't care much for the advertisements, but the second one with the brain actually caught my eye and drew my attention, whereas I just glanced at the ones filled with text.