At the end of the day, I remember many potential sources of media I may have overlooked and failed to document. There's the 40% back to school sale poster from the art store on my way to the Bagel Factory for breakfast. There are the flyers in the UC that advertise upcoming events at CMU. There are the videos my friend recorded of the performance my club KPDC had during Late Night on the weekend. There are the slide shows on the large televisions in the newly renovated Morewood. And likely there are many more. 

We see so many different kinds of media every day, perhaps some of which we might not even consider media, or just things we simply just ignore naturally, such as the ads at the end of a game or a billboard on a street. You see them, but the information isn't really retained. Essentially, "out of sight, out of mind." And then there are those that succeed and stick with you even after they're out of sight. There are just simply too many for us to remember all of the irrelevant ones. In result, it has probably become harder and harder for advertisers to find new innovative ways to grab a consumer's attention, since walls of text just simple won't cut it anymore, such as the few from the billboard that I just completely ignored. We have adapted so readily to just ignore advertisements that we just don't even notice some anymore, and some just get in the way and are annoying. On the other hand, there's plenty of media that I do appreciate, such as the videos my friend recorded, or the helpful reminder emails from my advisor and the conversations I have with my friends, all of which are relatively new technology that has allowed me to do so. We truly are in the era of technology.