In the afternoon, I pile into a car with friends and we get on the road to Philly. Having all determined that we need to get pumped for Beyonce, a friend plugs in her phone to the car stereo and streams Beyonce's music videos on Youtube. Though the songs stop more and m0re often the further out East we drive, she doesn't seem bothered by the lack of cell service and determines that we should continue streaming music on Youtube since she says downloading music is too cumbersome nowadays. 

As we bump some Beyonce in the car,  I watch two friends in the backseat take videos of themselves dancing to Beyonce and send them via Snapchat. Although I am used to seeing this behavior, the "look how much fun I'm having" Snapchat has always baffled me. I make a mental note to try to avoid doing that. 

Though its a rural drive, I find the highway littered with media influences. With the occasional Youtube advertisement for a J. Cole mixtape or a family health insurance plan, we get little tidbits of advertisements before skipping through it. In addition to the ads playing from Youtube, there are billboards on either sides of the highway. They show Casino dinner specials, home improvement services, and fast food stop-offs. Despite the darkening skies, the billboards remain illuminated such that everyone can see them. I make note that there are no street lamps provided by the state, but the lighted billboards do a pretty good job of lighting the roads.