Effect:

Surprisingly, there was very little response to my change in profile picture. No one questioned the fact that my picture did not represent me. The only comment I received was from my brother, saying, “Well, Everi... you've changed a lot,” and yet he still didn’t ask why I had made this change.

In addition, no one got Ricardo and I confused despite the profile picture swap.

Interestingly, a few people still “liked” the photo. The picture got 15 likes over the 24-hour period, and 3 of those “likes” were from people who knew what was going on. That means 12 people stopped to like my profile picture but yet didn’t care that I was breaking an online convention. It seems that some people will “like” something on Facebook without really considering what it is.