Intention

The goal of my project is to target a specific audience in an attempt to market something that I have created with art and images that are not my own. I drew inspiration from articles about big name retailers stealing content from small-time artists, changing it a bit, and selling it as their own on their products.

Context

In the context of wanting to target a specific audience, I thought why not target the most specific audience: one person. Then I had to think about who I wanted to target and what I wanted to create for them. At first I thought of going after my friend who had a desktop background of an anime magazine centerfold and getting rid of the text for him and selling him the product, but I realized that I wouldn't really be able to put my own personal touch.

I finally settled on targeting my old co-worker who likes to stream games on twitch.tv. His channel was pretty bare-bones, so if I were to create some graphics for him, he'd probably jump on the chance to obtain them.

Process

Using Photoshop and Google images, I created both a banner for his channel and several headings for the description area below where his game-play would be streamed. Save for cropping, masking, and layer effects, the image is a mashup of other images that I found online. Below is a compilation of all the images that I used.