Intention

The goal of this project is to “steal” something and use it to create a work of art that could be sold for money. I decided to draw on the ideas of pop art in order to accomplish this. One of the things I like most about pop art is how it tends to incorporate everyday images and objects into works of art. I like the perspective that anything can be art – the subject doesn’t have to be magnificent or grand.

So, I decided to “steal” the logo of a popular company that has been made iconic and recognizable through marketing and branding. My main idea was to take something common and well known and give it an interesting twist. By using the familiar logo to create a work of pop art in the style of Andy Warhol, I hoped to catch the attention of those who are used to the traditional logo. I wanted to keep the company identifiable, yet add flair with color and repetition.