My intention was to take the familiar Gatorade logo and create a work of art that maintained the recognizable identity of Gatorade but added an artistic touch. I think I accomplished this fairly well – the Gatorade logo is clearly distinguishable in the image, although the colors are radically changed. I added creativity and my “artistic twist” by using bright colors. Normally, I would never think that some of these color pairs “go well” together (blue and orange, pink and green) but I actually like the way the contrasting colors make the image stand out boldly and vibrantly.
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