Outcome

My idea for this Cute Chainsaw project is a health app that makes use of people's desire to attain holistic health benefits from a software program. It requires users to one time take a quiz or series of quizzes on their health habits, then assigns them different recommendations  for products to use and actions to take to assist in their goals, while tracking progress towards their goals by monitoring data collected by their phone, and also through connectivity with wearable or other IoT devices. This makes the product passive to use after initial data input, unlike workout and diet products that currently exist (eg MyFitnessPal, MapMyRun, etc.) that require sustained active input and tracking over time. It would appeal to those who are concerned with personal well-being but don't desire to track every step or calorie manually.

While these recommendations of products, services and health-benefitting techniques might help users better their health, there are several avenues through which this program would not have user needs as its core value to its developers:

- This program is focused less on simply displaying user data for them, and more on what the developer can sell their users via recommendations and advertisements to make commission on such sale

-This program could read phone-collected health data AND data gathered from the wearable and IoT devices with which it connects, and this data could easily be sold or analyzed and used to inform other companies of user trends and needs with users being informed but banking on their uninformed natures with regards to big data and the security of their information

-In addition to raw data that is passively attained, the user gives significant details about their life during initial quizzes, even if it may seem innocuous to them it could be added to the app's already expansive big data portfolio.

As such, the app doesn't profit measurably from its user's success at attaining their health-related goals, but rather from the initial and sustained collection of data that will occur with use. Therefore, the app only needs to be engaging enough for continued use, but doesn't actually need to provide long term benefits and will capitalize on giving users the idea of empowerment over their own health while really just steering the user towards affiliates who may or may not provide the products and services that will actually be what helps people.