Finding What I Have Missed

I thought you did a really nice job of comparing your experiences in media with and without the absence of your phone. For instance, I thought it was very interesting how you said you knew there were ads all around on the subways and billboards but had not noticed what they were advertising until you put your phone away. I imagine you used your phone to take these photos though; I wonder if you've considered how integral cell phones are in our lives!

Additionally, I found what you said about targeted media interesting when you said that media is sometimes annoying but sometimes relevant and compelling like an ad for Beats Headphones when one is considering what brand of headphones to buy. I would be interested to see if you would still pay attention to relevant ads like this when you are still using your cell phone.