Native Advertising
Made by Ruihao Ye
Made by Ruihao Ye
For this project, I created a QR code made up of multiple QR codes. The large one leads to one of the best sites at Native Advertising, Buzzfeed, while the smaller ones are Buzzfeed articles, the links sponsored content lead to, the pages of some of the sponsors and a few that lead to a page for a free book on how to implement sponsored content clandestinely.
Created: September 8th, 2016
New creative industries are empowering new modes of collaborative consumption, creation and reuse of media. This often relies on successful collaborations between cross-trained artists, designers a...more
For this project, I created a QR code made up of multiple QR codes. The large one leads to one of the best sites at Native Advertising, Buzzfeed, while the smaller ones are Buzzfeed articles, the links sponsored content lead to, the pages of some of the sponsors and a few that lead to a page for a free book on how to implement sponsored content clandestinely.
I like the idea of satirizing the growth of advertisements in news media. However, I have concerns as to your monetization method. Of course, the advertisements themselves will help fund the site, but most ad services (google especially) are cognizant of the negative effect of a "wall of ads" (at least from an advertiser's perspective). With this in mind you may not get the monetary return you are thinking of. Also, the amount of money from each ad view is quite small (I believe the figure is something like $1000 per million views - maybe even less). Because of this you will need to somehow make the project viral - even though this is obviously outside of the scope of this project, I would appreciate seeing some sort of plan with regards to how you plan on convincing people into viewing a wall of advertisements.
I like that the monetization part of the prompt got explored so thoroughly in your project! For some reason, it reminded me of the million dollar homepage a bit (http://www.milliondollarhomepage.com), although it's definitely much less of an eyesore. I think it would actually fit in at an art gallery (although I am far from an art critic). It would be amusing to see that at a gallery, pull out your phone, and be directed to some Buzzfeed "What kind of donut are you" quiz.
The sharp contrast between black and white makes the work look very clean and digital. I think that if you ever wanted to perfect this piece, cleaning up the edges would make it look more professional, but I love the feel it's going for.
This is a very compelling project,one that leads nicely into potential use as a medium in the future. The presentation of a bunch of readable data as one larger, also readible piece of data seems like it is just begging for some sort of cool AR project.
I think this does make an interesting point about how advertisements are just embedded in our everyday lives. I like how you really explored the monetization part of the project since a lot of companies based on the web make a large amount of money from advertising. The piece is simple but well done and looks just like a computer generated QR code. My main concern is that it does require the viewer/user to be patient enough to make their phone read multiple QR codes. Although the novelty of nested QR codes may be enough.
This was a really awesome way to represent how much advertising has gone into our every day lives without us even knowing it. I thought the idea was really cool and the way you visually presented it with the codes was both poignant and relevant in today's society. The fact that QR codes are just everywhere in the internet, in the real world, on my cereal, suggests just how pervasive these things are without us even realizing it.
I think this project is awesome; the only critisism I would have is that this piece of art wouldn't necessarily be marketable, ironically, because it looks TOO similar to something you'd see in real life.
You must login before you can post a comment. .