Max was not super keen on buying the food-o-meter, but since everyone had one, he had to get it. After he got it, everything seemed nice because it was a new device and he was continuously using it.He spent a lot of money to maintain his position on the leaderboard in the game. But as time went by, he lost time and interest in the device. The device became something in the background, but he never realized that it was still recording his activities and continuously posting about it.