Pareidolia is the effect that occurs when people perceive a pattern when in reality, there is none. This phenomenon works because a person's brain searches for patterns upon evaluating a stimulus and tries to relate the stimulus to something it already recognizes. An example of visual paredolia is seeing an animal in a cloud. In this case, we tried to leverage the effects of audio pareidolia. Examples of this include a person misinterpreting spoken words or mistaking random sounds as a person speaking.
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