food re-design

Intention

I want to make food appealing in another way. When we normally look at fruits, veggies, we think about the appearance as a way to judge the taste. What if the appearance is recreated into something more than taste?

Context

I am inspired by some designs that were inspired by Andy Warhol. Campbell Soup once had designs of their famous soup cans in a way that was inspired by Andy Warhol. They are not appetizing, but as artwork, it is a straight forward recreation of two of Warhol's art. I have also seen digital arts done by food images, creating scene that means more than just food. So I put the two thoughts together. What I want to do is a recreation of both meaning and appearance of common food, and create something that can sort of work as a promotion of itself. If spaghetti becomes the sea, is it going to be prettier than raw spaghetti on the background? This is what I am trying to find out.

Digital art fantasy art food trees sailing ship wood vegetables fruit clouds leaves 1920x1200.thumb

Process

Describe how you translated your concept into the outcome. How did you approach the exercise? What were the design choices? What challenges were encountered and how did you resolve them? What ideas did you generate and how did you refine or reject them? What approaches did you reject?

Product

Describe the outcome. What did you create, how, etc.? How did you compose your image? What styles, methods or techniques did you use? What tools and technologies were involved?

Critique

Critically evaluate the success of your own work. What does your inner critic say about this work? Did you match intent and outcome effectively? (note: use the framing questions to guide your response!)

Personal Reflection

Briefly reflect and outline what you took away from this project. What did you learn? What would you do differently?

2 comments · Latest by Yirui Zhu

The idea is innovative. It intends to not only present common food in a creative, artistic way, but also explore a more profound meaning in the field---an act that leads viewers into a more insightful understanding of food. Bur for me, it is really hard to decide the composition and subjects in the painting. Therefore, I really look forward to seeing your work and hope to get inspiration from it.

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Courses

62-150 Intro to Media Synthesis and Analysis

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New creative industries are empowering new modes of collaborative consumption, creation and reuse of media. This often relies on successful collaborations between cross-trained artists, designers a...more

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digitally modify food for packaging and promotions (maybe?).